Tourism is the second largest industry in Colorado and a significant contributor to the Boulder economy. The industry is supported by the area’s scenic beauty and recreational opportunities, variety of entertainment and attractions, support for arts and culture, and broad range of dining, shopping and lodging options.

Boulder is a popular destination for visitors to the state. The city is also a favorite of Colorado residents. The University of Colorado, federal labs and area businesses also attract visitors to the area. Popular attractions include the Pearl Street Mall, sporting and cultural events at CU Boulder, performances at the Boulder Dinner Theater, Boulder Theater, Colorado Chautauqua, and Dairy Center for the Performing Arts, and tours of the Celestial Seasonings factory.

Approximately 2,000 guest rooms are available in Boulder, ranging from rustic cabins to historic Victorian suites to traditional hotel rooms. According to the Boulder Convention and Visitors Bureau, hotel occupancy and average daily room rates in the city are generally higher than state and national averages.